tradeshow

You CAN sit with us.

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Uh. That sinking feeling. A bit of anxiety. Knots in your stomach. The feeling of a little (sometimes a lot of) DEFLATION. And the innate desire to "squash them". 

What is it that I'm referring to? A new store has opened. A new product has launched. A direct competition. Your competition. Dang it. What does this mean for you? What will you need to change or improve to win the consumer's business. How do you keep your edge???? 

Being an entrepreneur is hard. Holy H E double hockey sticks. Competition is frightening but it is truly necessary and I want to share with you why -

"Competition is a good thing, It forces us to do our best.

-Nancy Pearcey

Change the way you think about your competition. The reason why you're in business is because you are offering a product or service that people want.  I call these people your tribe. Your tribe isn't just looking at the necklace you're selling but probably has similar values to your company. Maybe your tribe is environmentally conscious and the necklaces you make out of recycled materials hits them in the sweet spot. It is no longer just about a necklace. Boom you have built a relationship. Your relationship with your tribe is more important than anything else. Your competition most likely has their own values and it's not that often that they lineup exactly

I have a few examples of this in my world of business. I wear a lot of hats - from the world of managing cosmetic laser clinics to tradeshow producer to hotel owner. They are very different but one thing remains the same - I know my tribes and I value my relationships with clientele in each of them. I provide the best service I can in each industry and never trade my reputation for money

So what happens when your competition starts "biting your shit"? Imitation is flattery. It also pushes you to continue to be innovative. This is why you're an entrepreneur!! You are most likely a go-getter. A stagnant business is a closed business. Find your niche. Grow it like only you can. Recently I received a colorful review from a competitor. It was broadcast for all to see that they felt I had "copied" their business model. The truth was that I might sell a similar service but my values, integrity, ability to be innovative is what sets me apart. Also....to anyone who thinks writing poor reviews on your competitions social media site is valuable you should just stop reading this and basically take a hike. 

Understand that some competition isn't actually competition at all. You may be able to form some pretty sweet partnerships. A key example of this is my relationship with Michelle Strawford from Regina's What Women Want Tradeshow. She produces a successful tradeshow for women, she is well respected (this chick has INTEGRITY), and is always innovative. When asked by businesses what other shows I think they should be apart of I will always suggest hers because I value our relationship more than money. We have created a partnership through this and we are actually vendors in each others show's. Look for those opportunities. 

One upping is a waste of your time. March to the beat of your own drum. It is good to know what your competition is doing but you don't have to obsess over it. We get phone calls at our clinics inquiring all the time about our pricing, asking questions that only very very knowledgeable (within our field) people would ask and with the power of call display shows that they are coming from the phones of our competitors. Again FLATTERY.... but stop yourself from feeling like you have to play a game. Price wars are also a race to the bottom not the top. You may lose a few customers but in the long run you gain the business by educating your tribe. Creating the trust. Building the relationship.

Now, when you see another coffee shop open down the street - don't devise ways to burn it down. Grab a few slices of your grandma's famous lemon cake (don't give them the recipe but maybe see if you can become their supplier) and welcome them to the block. 

Chantal 

For those of you that want to join our Modern Woman "Tribe" we would love to have you! Our tradeshow takes place April 22nd & 23rd at Prairieland Park in Saskatoon, SK. We focus on promoting women in business throughout the year, we offer mentor-ship opportunities with experienced #GIRLBOSSES, complimentary social media reputation seminars, and a plethora of add-ons to capture the essence of your business and make you stand out to your target audience. Click Here to learn more about being a vendor and HERE to apply for Our Modern Hustle Mentorship Opportunity. See you all very soon ;)

 

Here We Go! Welcome to the 2017 Modern Woman Show

Oh, how i love the holidays! It's a time where we feel the delight in giving - offering love and togetherness and of course, a few beautifully wrapped gifts under the tree.  Some of the most recurring themes of the holidays include family gatherings, overloading on food & beverages, and certainly feeling the fury of crowded malls. It is also a theme among us at Modern Woman that a New Year and SHOW is upon us.

When the team at Modern Woman started to plan the 2017 'season' (back in July....)we wanted to focus on the continued development of the show encompassing our forever motto -"inspire strong, confident women with an appetite for adventure and a passion for life." We have brought back the anticipated spring fashion show, with increased seating for those that were not able to snag a ticket. Our partnerships with local businesses has flourished to include a mentorship opportunity for one lucky winner - Click here for details on Our Modern Hustle.

In keeping with our values as supportive women entrepreneurs, we added new areas to the event including The Marketplace & Learn n' Shop. Local crafters and artisans have a farmer's market style area in the middle of our busy trade-show to showcase the intricate items that they are so passionate to share with us. The Learn n' Shop has already become such a success with interactive class options within the event. *SPOILER ALERT* We are tickled pink about having Paint Nite, Lead Pilates, and Ryde YXE among just a few of the classes that will be offered. New and exciting opportunities for businesses and attendees will continue rolling out over the course of the next couple months. 

As you may have noticed our website and blog has also seen a makeover in the last week.  I'm so excited to have our bloggers write some more 'hot topic' posts, focusing on issues that not only effect each of our personal lives, but often hit the hearts and homes of people in our community.  We will be featuring themed posts in series including The Fabulously Unfit Girl's Guide To Health & Wellness, I'm a Modern Woman - a look at local women entrepreneurs, and we will be sure to keep you updated on all thing Modern Woman.

From all of us at The Modern Woman - may the season find you among those you love, sharing in generosity and gratitude. We hope to see you in April!

Chantal xoxo

A Look at our 2015 Vendors

Andrea Gusta from Luxquisite Clothing

Tell us about your business?

We are two long-time friends that share a love for fashion, style and flair. Our mission with Luxquisite Clothing is to spread the looks we adore with a world of fashion-forward women. Whether the search is for an outfit of the day, special occasion dress or just one of the many go-to staples within every woman's wardrobe. We aim to have it easily accessible and affordable in one simple online location.

Our business was started in June of 2014.

How did you get started?

My business partner Chandra and I came up with the idea when we were both on maternity leave and looking for something we could do from home while also continuing on with our current careers (Chandra is a real-estate agent and I am a salon owner/hairstylist). The online factor allows us to work non-traditional hours which fits in with our careers.

What inspires you?

We both find that our children inspire us the most.

What is your idea of a Modern Woman?

My idea of a modern woman is one who can juggle both a busy career and a family life. It's hard to find a healthy balance with both those aspects.

What tips can you give to aspiring women entrepreneurs?

Go for it! If you have a dream, determination and passion you can do anything! There are so many great resources available for women entrepreneurs now.

What is one piece of advice you would give yourself looking back?

Don't sweat the small stuff! There are always going to be ups and downs with any business but like anything you need to concentrate on your goals and ride out the small bumps in the road.

What is in the future for Luxquisite Clothing?

We are looking into expanding Luxquisite Clothing and have recently moved into a larger warehouse space. Who knows maybe in the future you will see some men's or children's fashions.

What would we find you doing in your free time?

What free time?! When we do have free time we enjoy spending it with our families and we both love to travel, whether it's for business or pleasure.

Do you feel a strong sense of community among business woman and female entrepreneurs in Saskatoon and in Saskatchewan?

Yes! I believe within the last few years this sense of community has grown immensely! I began my first business 15 years ago and at that time I felt like there was much more competition between female entrepreneurs whereas now there is a growing movement to help support fellow female entrepreneurs.

Check out this amazing online store at luxquisite.ca and make sure to stop by their pop-up shop at the 2016 Modern Woman Show & Expo on April 16 & 17th at Prairieland Park

Interview by Mandi Brown

Photos courtesy of deMo Photography

Our First Blog Post

Keep your heels and head up. The blog is here.

Several years ago I sat at my kitchen table, or maybe on the couch…Let’s be honest, it was most likely the bathroom floor (My best creative thinking is with a glass of red sitting on the bathroom floor). It was in this exact ‘Ah Ha’ moment that I decided to create a trade show for women. It wasn’t going to be like any other show that I had participated in -this one was going to be different. The Modern Woman Show was going to be full of inspiring women, a focus on local business, and it had to give back to the community we lived in – women helping women. The event was going to evolve into something unique and special. It would become not only a place to find great products but a learning experience.
So there I am, with very minimal entrepreneurial knowledge, I have the understanding of hard work, experience as a vendor, and the knowledge of being a woman (with woman interests, of course). A lot of passion and dedication and a dream was born. Now fast forward to present day -Modern Woman has grown and we couldn’t have done it without the support of so many people. This blog has been added to share more about those special people, the businesses that make this event a success, and it gives us an opportunity to show you a little more about who we are.
I have learned in the last 5 years to travel off the beaten path, cultivate new friendships that inspire you, live life to the absolute fullest, and never stop learning and challenging yourself. I hope this blog and the women and businesses featured will ignite an ‘Ah Ha’ moment for you.
XX Chan

“I choose to surround myself around phenomenal women who are confident and secure enough to know that there is enough room for all of us to make it to the finish line.” -unknown

Our Influencers:

Katie Martin

What does being a Modern Woman mean to you?
The obvious thing that comes to mind is to stay current with trends while embracing your individual style regarding things such as fashion, music, and pop culture in general. I believe it's also incredibly important to stay informed about our world. We have a responsibility to pay attention to current events, to have a basic understanding of politics both locally and globally, and to stay informed about the core issues that face society as a whole. I think it’s also about taking the time to really get to know ourselves, what makes us unique and important, and what inspires us to be confident and purposeful.

 

Mandi Brown

What can we find you doing in your spare time?
Health & Fitness related activities such as Cross Fit, the gym, taking my wiener dog for a walk, yoga with friends etc. I am also a huge fan of supporting local business and fueling our YXE economy by eating at local restaurants, shopping at local shops and following the local fashion and business networks.

 

Jocelyn de Moissac

What do you look forward most to at the Modern Woman Show?
I look forward to another great year at the show watching connections being made and being surrounded by all of these incredibly talented and inspiring woman. I adore the interaction I see on the daily while shooting this show and of course hanging with the guest speakers isn’t horrible. A fun perk that’s for sure. It’s all around such a feel good/warm fuzzies kind of weekend for me.

 

Megan Hammond

What inspires you?

The support and encouragement I receive from friends, family and complete strangers. There is so much good in this world, and it shows up in the cracks and crevices of everyday life. Choosing to be open to learning and growth inspires me in ways that constantly surprise me. Surrounding myself with strong, creative and hardworking people has inspired me to be better, do better and support others in their endeavors. Saskatoon is full of people up to great things!

 

 

All photos courtesy of deMo photography