beauty

The Power of a Modern Woman: Jess Tetu with Lia Reese Canada

Photo courtesy of deMo Photography

Photo courtesy of deMo Photography

What do you do when you come across a strong inspiring female who encompasses the qualities you see in a community leader? 

You have coffee with her then fast forward 3 years and consider her a friend, mentor, and very lucky to have her as a major sponsor of The Modern Woman Show & Expo.  

Meet our friend Jess Tetu, founder of Lia Reese Canada, the owner and operator of 3 award winning spas - Just For You Day Spa located in Regina, Saskatoon, and Lloydminster.  Jess is a entrepreneur educator, volunteer, a philanthropist, and chair for the annual SABEX Awards. She has been nominated and the recipient for countless awards including being nominated for the upcoming YWCA Women of Distinction Award for Entrepreneurship.  

Over the last few years I have had the pleasure of being a client at Just For You Day Spa in Saskatoon. The Saskatoon location is found conveniently just off 8th street and boasts a relaxing atmosphere, great technicians and staff, and a product area that competes with your high end department store. Jess worked with the industries best to create Lia Reese Cosmetics, Lia Reese Botanicals, Lia Reese Body, and Asher Ty for men. 

Lia Reese represents finding your inner & outer beauty, strengthening self-confidence, self-worth & encourages authenticity. At Lia Reese, we strongly disagree with animal testing and give our heartfelt 100% guarantee that absolutely no animal testing is performed in the development or creation of our products.
— Jess Tetu, Founder of Lia Reese Canada

If you're in the market to relax and treat yourself to a spa service I would highly recommend booking in at Just For You Day Spa. Just over a month ago I booked my best friend Leslie and myself for pedicures and the experience was nothing short of perfection. The pedicure room showcases a comfortable setting, soothing massage beds, and is great for accommodating large groups! The technicians were professional, knowledgeable, and made our time at the spa relaxing (Gisele was so great!). We were given countless options for polish, including the option to have a signature JFY pedicure with a take home REBEL polish. We both left there in a blissful state and even joked that we were not going to leave ;)

On your way out it is hard not to resist the urge to check out all the great displays of makeup, skincare, and body products. Just take a looks at a few of the items you can find within the Lia Reese Canada brand.

Photo courtesy of deMo Photography

Photo courtesy of deMo Photography

Lia Reese Cosmetic Lipstick & Extreme Lipstick

  • Extreme pigment
  • Full coverage
  • Long lasting
  • Packed with the antioxidant vitamin E
  • Contains natural vanillin extract 
Photo courtesy of deMo Photography

Photo courtesy of deMo Photography

Lia Reese Body

The body collection includes 9 botanically scented washes, butters, and souffles. With the power of shea butter, vitamin E, and sunflower oil you will be sure to find a favorite among one of these scents:

  • Cocomo
  • Sweet Lavender
  • Island Breeze
  • Orange Dreamsicle
  • Berry Lovely
  • Pineapple Mojito
  • Apple Pie
  • Canadian Maple
  • Citrus Meadows
Photo courtesy of deMo Photography

Photo courtesy of deMo Photography

Elly Mayday Collection by Lia Reese Canada

Limited Edition Elly Mayday Lipstick Collection for Lia Reese Canada

Collection includes 4 lip colours: Aylesberry / Canadian Girl / Hayloft / Sweet Pea

  • Extreme pigment
  • Full coverage
  • Long lasting
  • Packed with the antioxidant vitamin E
  • Contains natural vanillin extract 
  • Made in Canada

To learn more & shop Lia Reese Canada visit their booth at The Modern Woman Show & Expo this weekend - April 22nd and 23rd at Prairieland Park. Special guest and international model, Elly Mayday will be visiting fans, signing autographs, and speaking on the Lia Reese Stage at 1:00 p.m. and 7:00 p.m. Saturday April 22nd and 1:00 p.m. on Sunday April 23rd. You will be able to shop the Elly Mayday Collection and all of the Lia Reese Canada products at the event! 

Diversity on the Runway

 

With the Modern Woman Show fast approaching, one of the biggest tasks as the fashion show coordinator is choosing the models that will be showing the clothing on the runway. Their job is to look great, that goes without saying - they're models... duh, but ultimately it is to represent the vendor's merchandise and make it appealing to the audience. But then the question becomes, what makes something appealing?

So often following any fashion show I work at or attend, I hear "The clothes look great on those models, but they sure wouldn't look like that on me!" That is almost verbatim. Every. Single. Time.

The thing is, while clothing on a parade of similar looking people can make a beautiful, artistic statement for haute couture shows, this particular show is about everyday people that shop with our local merchants. In our community, that means a melting pot of ethnicities, body types, and lifestyles. Aiming to have some diversity on the runway allows the audience to perhaps see themselves reflected in the show, feel more confident trying on the clothes, embracing the newest trends, and ultimately supporting those local merchants.

The goal is to show attainable fashion. That means no matter the colour of your skin, what your story is, your age, what gender you are, if you are thin, short, curvy or tall - you can come to the show and feel like you saw something on the runway that you can wear.

This year we welcome several new vendors that really put a new twist on the diversity of the show in terms of the clientele it reaches. We have FIVEAM, our first menswear retailer; Kiowa Sage - a local First Nations designer; and Red Lotus - a boutique that specializes in garments geared toward women who have undergone mastectomies.

A term thrown around loosely is "body positivity", but people assume that means loving yourself only at a certain size or weight. WRONG! It means accepting and loving yourself (and others) no matter what beef they have with themselves... and trust me, we all have them.

We have 30 (30!) models walking in this year's show, and not one of them look alike. I asked a few of them to weigh in with their feelings on runway diversity and here is what they had to say:

 

Mandy

"The only Webster's definition of 'model' that denotes a size requirement is when referring to a miniature replica. Since no one can essentially be a miniature replica in the fashion world, I'm ecstatic to see the industry finally embracing models of all shapes, sizes & colours. The focus should be more on projecting the image of healthy confidence rather than a particular body type to aspire to. Thin, curvy, tall, short - it's all beautiful."

 

Anton

"Beauty is in the eye of the beholder, but true beauty is within all of us no matter your race, gender or shape. We are all beautiful and it is confidence that will make us shine. To quote Dr. Seuss 'Be who you are and say what you mean. Because those who mind don't matter and those who matter don't mind!' At the end of the day we all smile in the same language.”

 

Shyla-300x202.jpg

Shyla

"Runway fashion is a visual picture of a moving art form. It holds many titles and is always presents the top fashion trends. Body imagery and its uniqueness plays an important role. I believe runway should take further steps to embrace ALL body types to create solidarity among designers."

Siera

"Bodies are beautiful no matter what shape and size. We are made to believe that smaller is better and we become obsessed with looking a certain way rather than treating the body like the magnificent biological machine it is. We need to turn our focus to optimal performance rather than fitting a particular mould. We are all unique and that should be represented in the media as well as on the runway."

 

Jeanny

"Diversity in fashion is essential and it starts by educating men and women that beauty comes in different shapes, colours, and sizes. This allows the younger generation to be empowered as they see more "relatable" role models on the runway. One day I will look back on this day holding onto my daughter's hand when she tells me 'Mom, you have done it, so can I!'"

 

Ashley

"When Katie first asked me to take part in this fashion show, my immediate response was 'How cool!' Followed by utter dread. As the date draws nearer to the show, I've actually realized how freaking cool it will be to be a model of a different demographic that people can look at and identify with. I feel like on this stage if I can make even one person in the crowd feel like 'Hey I could wear that too!' then that is worth the experience itself!"

As you can see, these models are just like you and me. They are you and me.

My personal advice? Take care of your body and mind and the rest will come. It's just that simple.

I can't wait for this year's show and see all of our beautiful faces and vendors light up the runway! Come out to the show and share our good vibes!

XOXO,

Katie

 

 

 

 

 

 

Make sure to grab your friends and take in the Runway Fashion Show hosted by Chantel Huber at 7:00 p.m. on Saturday, April 16th at Prairieland Park. See the newest trends in fashion with 11 boutiques including, Swank Shoe Lounge, Era Style Loft, Details at Home, Kiowa Sage, Harper Clothing Co., Tonic, Red Lotus, Lead Pilates, Two Fifty Two Boutique, Bella Chic, and FIVEAM. Come early to grab seats, win some fabulous prizes, and of course...get a head start on all the shopping at the Modern Woman Show & Expo. General Tickets are available at the door for $10. This event is proud to support the YWCA Saskatoon.

Meet our Vendors: Midwest Laser Centre

 

Sabrina Stewart, owner of Midwest Laser Centre

 

Tell us about your business?

Midwest Laser is a business that provides non-invasive cosmetic treatments. We focus on cutting edge anti-aging treatments, skin rejuvenation, laser treatments, and even vaginal tightening treatments for laxity and bladder leak.

How did you get started?

My original training is in obstetrics and gynecology; I had a serious shoulder injury and it’s a very physical position. This led me into a new direction in medicine. I was blessed as the physician before me had Midwest for over 30 years. I became the new medical director and owner a year ago January. I am loving it so far! There are a lot of challenges, but always something new to push me.

What inspires you?

My biggest inspiration is to have my family be proud, have the respect of the community, and to be proud of what I am doing with a good reputation.

What is your idea of a Modern Woman?

Self-esteem and self-confidence; the ability to make educated choices for herself. Owning our decisions; woman can do anything, but making the right choices of what we SHOULD do is what makes a modern woman.

What tips can you give to aspiring women entrepreneurs?

Don’t be afraid to try something new, don't let fear of the unknown stop you from trying. The worst that can happen is failure and it may make you better for it. Mistakes are OKAY. Look at what other people are doing, take the positives and walk by the negatives. Listen, take advice, and learn to delegate to people with better skills.

What is one piece of advice you would give yourself looking back?

Sometimes your original “dream” turns out much differently than what you envisioned and that's OK!  Don't be afraid of change, accept the journey. Don’t waste energy worrying about what “might” happen. When you see something at winners BUY IT :).

What is in the future for Midwest Laser?

I see a growth in the services we are currently providing, and expanding our clientele. There is lots of potential for improvement- always. We are a leader as a clinic and we want to continue to be that in our industry.

What would we find you doing in your free time?

Full time taxi driver to my children, and entertaining family and friends. If I am not at the clinic- I am always busy with family and friends.

Who is someone that you find is a role model for women in business?

I didn’t have a mentor on this path, I have been creating a path on my own, and I am hoping I can provide that mentorship for other woman in the industry going forward.

Do you feel a strong sense of community among business woman and female entrepreneurs in Saskatoon and in Saskatchewan?

I am starting to to feel that there is a network out there, I am new to this world but I feel very strongly about connecting and supporting the community. In order to network and lift Midwest up as a business we understand that it is crucial to support our own community, charities, and events in Saskatoon. It’s so important to give back.

 

Located at #6-701 2nd Ave North Saskatoon

Serving Saskatoon-Regina-Edmonton

1-800-463-8700

Check out Midwest Laser Centre as a GOLD Sponsor of the Modern Woman Show on April 16th & 17th at Prairieland Park. They will be onsite with their technicians giving information about their services and providing demonstrations!

Interview by Mandi Brown

 

I am a Modern Woman: Le Lash Lash & Makeup Boutique

Melissa Wyant- Taylor

Owner of Le Lash Lash & Makeup Boutique

                                                                                                                                                          Photo courtesy of deMo Photography

Tell us about your business?

Le Lash is a boutique full of luxury beauty products for any kind of woman! We offer lash extension services, makeup services, and brow services. We believe in having the best quality training, and hold the highest standards with all safety and sanitary procedures.

How did you get started?

I decided to start Le Lash after 8 years in the industry, I felt Saskatoon needed a luxury boutique for woman to have these services done. Saskatoon is a growing city and community, and women needed high quality services, alongside high quality products for their lash, brow, and makeup needs. We needed a place where women could escape, relax, and be pampered. We want all women to feel comfortable in Le Lash!

What inspires you?

Many things! Mostly successful female entrepreneurs. I love seeing women work together, and empower one another.

What is your idea of a Modern Woman?

A woman who is strong, proud to be her own person, and not afraid to stand up for what's right.

What tips can you give to aspiring women entrepreneurs?

Don't be afraid to follow your dreams, they may seem far away, but you can do anything you want to. Don't give up... Struggle and hurdles are all a part of getting where you are supposed to end up.

What is one piece of advice you would give yourself looking back?

Not to be afraid of doing things alone, and to take advice from other successful entrepreneurs! They have usually lived it, and know there stuff!

What is in the future for Le Lash?

I can't spill the beans yet, but we have some very exciting things coming for Le Lash!

What would we find you doing in your free time?

Spending as much time with my daughter and family as possible.

Who is someone that you find is a role model for women in business?

I think we can view all positive women in business who portray self worth and inner beauty as role models.

Do you think having a mentor is valuable both while you're starting out and even after you are more experienced?

Absolutely. A mentor is a huge part of owning a business. It's not always easy, but having someone to help you through is a very valuable thing.

Le Lash Lash & Makeup Boutique can be found at 245 3rd Ave South, Saskatoon 1-306-933-5274

Appointments can be made online @ www.lelash.ca

Be sure to watch them in action at Modern Woman Show & Expo on April 16th & 17th at Prairieland Park

 

Interview by Mandi Brown

 

FALL/WINTER MAKEUP TRENDS 2015

Oh the weather outside is frightful... but makeup is always delightful! Am I right? Of course I am ... just ask my husband. Ha.
From bold lips to crazy liners, NYFW (New York Fashion Week for those who aren't a fan of anograms...) showed some beautiful, basic trends this past fall and some that were, well... a bit more "outside the box" for the everyday makeup enthusiast. Because trends can seem appealing but often consumers don't know where to start, I asked a few of my fellow Saskatoon-based make-up artists to share their product recommendations in each category. These ladies know their stuff, and like me, are not strangers to testing new products! Helping me with our top "Pro Picks" for consumer products are: Modern Woman exhibitor Melissa Wyant-Taylor for Le Lash Lash & Makeup Boutique; Holly Decker of Holly Decker Makeup Artistry, sponsor for Modern Woman's annual fashion show; and one of Saskatoon's most popular makeup artists, Lisa Hallam of Lisa Hallam Makeup Artistry.
Now, hold on to your hats because you get the thrill of reading my tips, tricks and real talk about what is happening on people's faces this season...

 

The Classic Red Lip

Be still my heart, from the time I started wearing makeup I have loved this look. Imagine, little Katie rocking her Gwen Stefani lip in Grade 8. Ok, I totally looked more like Courtney Love due to my lack of skills, but this was a real thing and it happened. Sigh. The red lip is a trend that never seems to go out of style and we saw it all over the runway this year with designers like Dolce & Gabbana and Carolina Herrera.
As an adult, I still love rocking a red lip and I think it looks good on almost everyone provided it is
A) Precisely applied and
B) The right shade for you.
Maybe you have a fav red and you've got it cased, but if you are one of the many women who just aren't sure - a professional makeup artist or a seasoned makeup retailer can help you assess your undertones and help pick the perfect shade for you. Having a lip liner to accompany your perfect red lip can help achieve that precise look, as well as having a good lip brush. If you prefer a more natural, flushed look you can dab your lipstick on lightly, blot with a tissue and finish with a nice balm or gloss. No matter the red or how it's applied, just be sure to stay inside the lines and take an occasional peep in the mirror so you don't end up looking like a hot mess. My personal advice is to avoid a heavy eye look when wearing a bold lip of any kind (think of that woman with the huge dangly earrings & a big necklace at the same time...) and let one facial feature be the star of the show.

PRO PICKS
Katie: Kevyn Aucoin "Everlasting" $34, Le Lash Lash & Makeup Boutique
Melissa: Ellis Fass "L401 Hot Lip" $40, Le Lash Lash & Makeup Boutique
Holly: MAC "Ruby Woo" $20; MAC Cosmetics
Lisa: MAC "Russian Red" $20; MAC Cosmetics

 

The Flushed Cheek

Ok, we are not allowed to discuss religion on this blog so ... OMG!!! PRAISE ** insert deity of choice here** THE SIMPLE, PRETTY CHEEK IS BACK!!! Did it ever really leave? Not in my world. But in a sea of heavily contoured, sculpted, highlighted, strobed (pick your poison) reality tv stars and YouTube sensations, the world has forgotten what looks truly natural and beautiful on a face. To me, that is a healthy, flushed cheek. This is easy people! Take a shade of blush that mimics what you look like when you are naturally flushed and lightly apply it to the apples of your cheeks with a nice big, fluffy brush. Voila - you're gorgeous!

PRO PICKS
Katie: NARS "Orgasm" $37; Sephora
Melissa: Kevyn Aucoin "Natura" $45; Le Lash Lash & Makeup Boutique
Holly: Benefit Cheek Stain $30; Sephora
Lisa: Make Up Forever "#401" cream blush $26; www.makeupforever.com

 

Graphic Liner

This one was ALL over the runways, but for a regular person it's pretty damn weird to me. This is essentially an oddly placed liner that often comes across like Pop Art or something that is supposed to be some sort of "fashionable" prison tat. But hey, Orange is the New Black right? There are no rules with this - pretty much take a fine detail brush and a gel liner, or easier still - a liquid liner and go to town. Maybe in your crease, maybe on just the inner or outer corners of your eyes... maybe draw a picture of your cat on your temple... whatever floats your boat. I really, truly recommend taking it easy with this one - I predict this to be a "what was I thinking??" iPhone snap the average consumer can look forward to making fun of themselves for in the future.

 

Dark Moody Lips


Wahoo! 90s Katie is swinging her grungy plaid shirt around with joy! 90s have been emerging on the runways for a few seasons now and this one is no different. Black lips were all over the place, showing up on models for Giorgio Armani, Marc Jacobs and Tibi... BUT, black isn't maybe the most wearable colour for the average person. Try a deep oxblood red, a dark purple or a rich wine colour and apply it precisely to avoid looking like Marilyn Manson or that girl from The Craft. Crank up some Pearl Jam and you're ready to rock!

PRO PICKS

Katie: MAC Cyber $20, MAC Cosmetics
Melissa: Kevyn Aucoin "Blood Roses" $35; Le Lash Lash & Makeup Boutique
Holly: MAC "Sin" $20; MAC Cosmetics
Lisa: MAC "Diva"$20; MAC Cosmetics

 

Fresh Skin

Skin that looks like skin. What a concept! Seriously though, fresh healthy skin starts from within - lots of water, a healthy diet and limited sun exposure. Sometimes though, this just doesn't cut it and we need a little help from the cosmetics department. The mistake people often make is assuming you NEED a powder to set your foundation, or that you need lots of it. A light dusting in the T-zone is sometimes all you need, if any. The other thing people don't realize is that you don't HAVE to use foundation all over your face! A properly matched foundation can be applied to just the areas on your face that need a little extra help and let your natural, beautiful skin show everywhere else. One last thing - don't use a heavier coverage than you need, and don't use too much product regardless of formula. It shouldn't look like you have foundation on. "Wow, your cakey face looks amazing today!"... Said nobody, ever. A good makeup brush or a damp beauty blender can help control your application and give a beautiful finish.

PRO PICKS

Katie: FACE Atelier Ultra Skin Foundation $50, www.faceatelier.com
Melissa: Ellis Faas Foundation $105; Le Lash Lash & Makeup Boutique
Holly: The Beauty Blender $28; Holly Decker Makeup Artistry
Lisa: MAC Face & Body Foundation $43; MAC Cosmetics

 

Metallics

Sparkles, sequins, gems, shimmers and all things reflective made enough appearances on the runways to merit a mention. As a consumer, please don't go around gluing sequins to your eyes. Just don't do it... you can thank me later when you don't look like a dumbass. However there are some fun ways to add a little metal to your life. The first is to go raid your boyfriend's "CD book" from 2004. If that is unsatisfactory, which I assume it will be, then you can get some cream shadow with a metallic or shimmery finish to play around with. Use these lightly on your lids or a try a fun metallic eyeliner to use on your upper or lower lash line for a night out. I personally love the look of a clean eye with a bit of bronze on the lid, especially with a classic red lip.

PRO PICKS

Katie: MAC Prolongwear Paint Pot "Indianwood" $26, MAC Cosmetics
Melissa: Ellis Faas Lights "E303" $48; Le Lash Lash & Makeup Boutique
Lisa: Laura Mercier Caviar Stick "Copper" $34; Sephora

 

The Smoky Eye

Last, but not least - the smoky eye. I knew you were waiting for it... But! Throw away the idea of the 10-step process that you've seen a million times on YouTube. That is not what I'm talking about. Let's talk about a smoky eye that is clean, simple and sexy. Matte neutral shadows and a kohl pencil is all you need - and not even necessarily both, or even black for that matter. Use brown or grey shadows to lightly darken the area around the eye, then take a kohl pencil in brown, grey or black around the lash line and smudge it out. You can change this up any way you like it! Just pencil, just shadow, whatever! Play with using shadows as your eyeliner - this is something I do frequently for myself and my clients. However you choose to do it, make it soft, sultry, and a bit messy without all the over-the-top shimmery lids and cut creases. If you insist, pop the tiniest bit of highlight shadow in the very inner corner of your eye. Above all - blend, blend, blend!!! The best smoky eyes are blended to perfection. When you think you've blended enough, just blend a little more. Kapeesh?

PRO PICKS

Katie: Urban Decay Naked BASICS #1 $34, Sephora
Melissa: MAC brush #217 $29.50; MAC Cosmetics
Holly: MAC brush #219 $30; MAC Cosmetics
Lisa: MAC Kohl Pencil "Smolder" $16.50; MAC Cosmetics

 

Well there you have it. Hopefully you are inspired to try some new products and looks!

Special thanks to all my pro makeup pals that contributed with their product picks and helped you spend your hard earned money on more cosmetics that you most certainly, absolutely, positively, 100% need. We are all happy to help with any questions you may have, and we are available for all types of makeup bookings!

Katie

Katie Martin - Katie Martin Makeup Artistry & Esthetics
Email: katie.martin@live.ca Ph:(306)280-4848

Melissa Wyant - Le Lash Lash & Makeup Boutique
Email: info@lelash.ca Ph:(306) 933-5274

Holly Decker - Holly Decker Makeup Artistry
Email: hollydeckermakeupartist@gmail.com Ph:(306) 716-8287

Lisa Hallam - Lisa Hallam Makeup Artistry
Email: info@lisahallam.ca Ph:(306) 665-5537