BEAUTY

Vendor Profile- DUTCH GROWERS

 

          In 1953, Dutch Growers started as a nursery and over the years expanded to include products for you, your home, gourmet, giftware and fashion!

 

          Upon entering, you’ll discover a store full of passion and life with beautiful vignette and inspiring creations in every nook and cranny. They are proud of their business, their customer service and what is has to offer. The atmosphere you’re surrounded by when you visit the shop will have you in awh. You’ll meet inspiring, creative, knowledgeable and friendly individuals.

          It is a community but within that it’s a family focused business. If you’re in need of a wardrobe update, needing to accessorize and outfit, looking for a perfect handbag, décor, updating your home, they will help find or create something that is a reflection of you. Believing a modern woman is courageous, someone who sets goals and crushes them day after day, she looks for the next trend and above all is passionate and utilizes that passion to help others find theirs.

 

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          The options are endless when stepping into Dutch Growers. Myself, and so many others are absolutely in LOVE with essential oils diffuser bracelets and diffusers, they have an assortment of great options. Not to mention their handbags…”cough cough” Matt & Nat.  Might as well have written each and every single one down on my wish life. As of late, I’ve personally been on the lookout for a Demin Jacket…while scrolling through their website I found the perfect one! Not to mention different spices, mixes and kitchen ware for hosting events or simply cooking delicious meals for my family and friends.

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          Dutch Growers is part of 'The Runway' Fashion Show at Modern Woman Show this year! Take a look at their clothing and accessories on the run way! Don’t forget to stop by their booth and say hello. You’ll be glad you did. While you`re waiting check out their website  www.DutchGrowers.com!

 

 
           Photos courtesy of               Ireland Jones Photography

          Photos courtesy of              Ireland Jones Photography

 

Diversity on the Runway

 

With the Modern Woman Show fast approaching, one of the biggest tasks as the fashion show coordinator is choosing the models that will be showing the clothing on the runway. Their job is to look great, that goes without saying - they're models... duh, but ultimately it is to represent the vendor's merchandise and make it appealing to the audience. But then the question becomes, what makes something appealing?

So often following any fashion show I work at or attend, I hear "The clothes look great on those models, but they sure wouldn't look like that on me!" That is almost verbatim. Every. Single. Time.

The thing is, while clothing on a parade of similar looking people can make a beautiful, artistic statement for haute couture shows, this particular show is about everyday people that shop with our local merchants. In our community, that means a melting pot of ethnicities, body types, and lifestyles. Aiming to have some diversity on the runway allows the audience to perhaps see themselves reflected in the show, feel more confident trying on the clothes, embracing the newest trends, and ultimately supporting those local merchants.

The goal is to show attainable fashion. That means no matter the colour of your skin, what your story is, your age, what gender you are, if you are thin, short, curvy or tall - you can come to the show and feel like you saw something on the runway that you can wear.

This year we welcome several new vendors that really put a new twist on the diversity of the show in terms of the clientele it reaches. We have FIVEAM, our first menswear retailer; Kiowa Sage - a local First Nations designer; and Red Lotus - a boutique that specializes in garments geared toward women who have undergone mastectomies.

A term thrown around loosely is "body positivity", but people assume that means loving yourself only at a certain size or weight. WRONG! It means accepting and loving yourself (and others) no matter what beef they have with themselves... and trust me, we all have them.

We have 30 (30!) models walking in this year's show, and not one of them look alike. I asked a few of them to weigh in with their feelings on runway diversity and here is what they had to say:

 

Mandy

"The only Webster's definition of 'model' that denotes a size requirement is when referring to a miniature replica. Since no one can essentially be a miniature replica in the fashion world, I'm ecstatic to see the industry finally embracing models of all shapes, sizes & colours. The focus should be more on projecting the image of healthy confidence rather than a particular body type to aspire to. Thin, curvy, tall, short - it's all beautiful."

 

Anton

"Beauty is in the eye of the beholder, but true beauty is within all of us no matter your race, gender or shape. We are all beautiful and it is confidence that will make us shine. To quote Dr. Seuss 'Be who you are and say what you mean. Because those who mind don't matter and those who matter don't mind!' At the end of the day we all smile in the same language.”

 

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Shyla

"Runway fashion is a visual picture of a moving art form. It holds many titles and is always presents the top fashion trends. Body imagery and its uniqueness plays an important role. I believe runway should take further steps to embrace ALL body types to create solidarity among designers."

Siera

"Bodies are beautiful no matter what shape and size. We are made to believe that smaller is better and we become obsessed with looking a certain way rather than treating the body like the magnificent biological machine it is. We need to turn our focus to optimal performance rather than fitting a particular mould. We are all unique and that should be represented in the media as well as on the runway."

 

Jeanny

"Diversity in fashion is essential and it starts by educating men and women that beauty comes in different shapes, colours, and sizes. This allows the younger generation to be empowered as they see more "relatable" role models on the runway. One day I will look back on this day holding onto my daughter's hand when she tells me 'Mom, you have done it, so can I!'"

 

Ashley

"When Katie first asked me to take part in this fashion show, my immediate response was 'How cool!' Followed by utter dread. As the date draws nearer to the show, I've actually realized how freaking cool it will be to be a model of a different demographic that people can look at and identify with. I feel like on this stage if I can make even one person in the crowd feel like 'Hey I could wear that too!' then that is worth the experience itself!"

As you can see, these models are just like you and me. They are you and me.

My personal advice? Take care of your body and mind and the rest will come. It's just that simple.

I can't wait for this year's show and see all of our beautiful faces and vendors light up the runway! Come out to the show and share our good vibes!

XOXO,

Katie

 

 

 

 

 

 

Make sure to grab your friends and take in the Runway Fashion Show hosted by Chantel Huber at 7:00 p.m. on Saturday, April 16th at Prairieland Park. See the newest trends in fashion with 11 boutiques including, Swank Shoe Lounge, Era Style Loft, Details at Home, Kiowa Sage, Harper Clothing Co., Tonic, Red Lotus, Lead Pilates, Two Fifty Two Boutique, Bella Chic, and FIVEAM. Come early to grab seats, win some fabulous prizes, and of course...get a head start on all the shopping at the Modern Woman Show & Expo. General Tickets are available at the door for $10. This event is proud to support the YWCA Saskatoon.

I am a Modern Woman: Meet Modern Sole

Meet Shanna Simon: Owner of Modern Sole Saskatoon

 

Tell us about your business?

Modern Sole in a locally owned and operated boutique located in Stonebridge. We carry a wide selection of quality brand name ladies footwear, handbags and accessories. Our goal is to provide women of Saskatoon with beautiful, unique additions to their shoe closets that are of a high quality and one of a kind pieces -while giving them a comfortable, fashionable atmosphere, and honest shopping experience.

 

How did you get started?

The business process started years ago with a deep love for fashion (specifically footwear) and business. Several years ago a plan was put into motion. The research and decision making process transitioned from paper to real life back in 2015. Both Chad and I come from backgrounds of family businesses. We are so grateful to have the unconditional love and support of our families throughout this process.

What inspires you?

Having the chance to be a part of the evolving Saskatoon fashion world inspires me to be apart of the business community.

 

What is your idea of a Modern Woman?

A Modern Woman is positive, up lifting and supportive to herself and everyone she surrounds herself with. I believe the Modern Woman is confident in herself, her style, and her surroundings.

 

What tips can you give to aspiring women entrepreneurs?

Never give up. Write your goals down and make a plan to see them through.  Never be afraid to make a decision. You have to wake up everyday and decide to take as many steps as you can to get you closer to achieving your goals.

 

Do you think having a mentor is valuable both while you're starting out and even after you are more experienced?

Having a mentor is so important! If you can find someone in your community and in the field you desire to be apart of even better! Mentor's are people who have taken steps to be successful. Finding one who will support and help you along the way is a valuable piece to your personal success.

 

Do you feel a strong sense of community among business woman and female entrepreneurs in Saskatoon and in Saskatchewan?

The community of business women in Saskatoon are nothing short of amazing. Every lady I have had the pleasure of meeting has been outstanding and supportive!

Check out this amazing store online at Modern Sole or treat yourself to some great shopping in person at 150- 3020 Preston Avenue, Saskatoon. Modern Sole is a GOLD Sponsor at the Modern Woman Show & Expo and will be bringing all their great brands to the event. Make sure to come and meet the team and shop on April 16th & 17th at Prairieland Park.

Interview by Chantal Schulte

 

Do Modern Woman Show in style...

 

We say VIP all the way.

 

Starting today you can purchase your VIP tickets to The Modern Woman Show & Expo.

You have two ways to check out the hottest women's tradeshow with all access passes!

On April 16th  at 7:00 p.m. grab a group of friends for some afternoon shopping before taking in “The Runway” Fashion Show hosted by CTV Saskatoon News Anchor Chantel Huber. 11 local boutiques will be lighting up the catwalk to music by DJ Kush, showing us the new trends in women and men’s fashion, shoes and accessories.

Don’t miss out on the appetizers, preferred seating, and ‘Swag Bags’ with the exclusive Runway VIP Pass for $35.

 

 

At 2:00 p.m. on April 17th  spend “An Afternoon with Gretchen Rossi”. Lia Reese Canada is proud to be bringing Gretchen to Saskatoon in an intimate and interactive setting. Gretchen made a considerable impression with her appearances on The Real Housewives of Orange County. She is the founder of Gretchen Christine, with her hands in designing clothing, creating a make-up line, furniture, jewelry, and handbags. This quintessential Orange County fashionista is full of spunk and humor; we guarantee you won’t want to miss meeting her and learning about her journey as an entrepreneur.

The VIP Gretchen Experience is $20 and includes general admission into the tradeshow, preferred seating, and the opportunity to meet Gretchen after her speech!

Don't wait and make sure to get your ticket before they sell out! Visit www.modernwomansaskatoon.com to purchase.

Meet our Vendors: Soul Salons

 Janalyn Mehler - Owner of Soul Salons

 

Tell us about your business?

We serve to give each and every client a safer and healthier experience in our salon environment. We specialize in cleaner hairdressing techniques and products to protect the integrity of the hair and the condition of the scalp without compromising the results. Furthermore, we guide and educate our clients towards healthier lifestyles. Combining cleaner salon practices with overall health is our way of alchemizing true beauty. That's why we are Soul Salons- Hair, Body, and Spirit.

 

How did you get started?

I bought the salon five years ago off my previous boss and mentor. She stayed with me for a year to get things up and going. I got really lucky to have that kind of help.

 

What inspires you?

Nature in all its glory! Nature has this way of grounding me. When I am grounded I think clearer, feel lighter, and more relaxed.  I feel inspired and motivated to work hard so I can spend more time outside in Momma nature. -The ultimate modern woman!

What is your idea of a Modern Woman?

A modern woman has total freedom of choice when it comes to what she wants to do with her life. She is limitless in her choices and because her desire is so strong, nothing or no one will stop her. I believe a modern woman could and should have total time and financial freedom and I see more and more women going down the home based business route doing very very well for themselves and creating positive changes in their family and relationships. I feel for job security reasons these days it's a good thing to diversify and have your eggs in a few different baskets.

 

What tips can you give to aspiring women entrepreneurs?

-Stay true to yourself. What do YOU want to create?! Do not let outside influences steer you away from your dreams and desires.

-Meditate, do yoga, go for a float, get outside....spend time with YOURSELF once a day. If you have a partner or kids find the time to have some alone time, it's worth every minute!

-Morning pages- 3 pages, first thing every morning as soon as you wake up. Just write. Don't worry about spelling or it not making sense. This allows you to put anything that's bothering you on paper so you don't carry that energy around with you all day. And if your goal is to write a book imagine what 3 pages will add up to after a few months of this super powerful morning ritual.

-Build solid relationships. Allow people into your life. Your network is your greatest asset.

What is one piece of advise you would give yourself looking back?

Don't be so hard on yourself!

What can we find you doing in your free time?

You can find me at Moksha yoga studio, a spin class or biking around the river, walking my dog Osito, hanging out at the market/ cafes for hours, or at some sort of community event or music festival.

 

Who is someone that you find is a role model for women in business?

I've been spending a lot of time with this woman lately and my goodness has she taught me a lot, Celeste Lemieux of Balance Within. I've never met anyone with her life experiences who's been able to show up fully present everyday and hold space and help so many people. I've taken a few courses with Celeste over the past year. I can truly say I am a more compassionate and a more loving person because of her...especially towards myself.

 

Do you think having a mentor is valuable both while you’re starting out and even after you are more experienced?

I had a mentor when I started hairdressing, Jacquelyn Marquis.  I would have quit a year after I began if it wasn't for her believing in me and spending the time and energy to teach me everything I still use until this day. I am currently mentoring an apprentice. Next month she will be completing her Journeymen's. Mentoring has shown me just how much I relied on my mentor to get me through some pretty tough experiences and if I didn't have that support I probably would have quit early on in my career. The power of a mentor goes a long long way.

 

Do you feel a strong sense of community among business woman and female entrepreneurs in Saskatoon and in Saskatchewan?

1000% yes!

Many of my friends I grew up with in Saskatoon are now some sort of entrepreneur. We have all came across the same struggles and know what it's like getting started. I feel anyone who moves to Saskatchewan would have no problem being welcomed and supported in their business.

Make sure to visit Janalyn and her Soul Team at the Modern Woman Show & Expo on April 16th & 17th at Prairieland Park. We have always learned so much from her each year at the event and we know you will find her products and knowledge eye opening and her presence filled with positivity.

Soul Salons can be found at #7-405 Circle Drive East in Saskatoon. Call them at 306-978-2411 to book an appointment.

 

Interview by Chantal Schulte

Photos by deMo Photography

Meet our Vendors: Midwest Laser Centre

 

Sabrina Stewart, owner of Midwest Laser Centre

 

Tell us about your business?

Midwest Laser is a business that provides non-invasive cosmetic treatments. We focus on cutting edge anti-aging treatments, skin rejuvenation, laser treatments, and even vaginal tightening treatments for laxity and bladder leak.

How did you get started?

My original training is in obstetrics and gynecology; I had a serious shoulder injury and it’s a very physical position. This led me into a new direction in medicine. I was blessed as the physician before me had Midwest for over 30 years. I became the new medical director and owner a year ago January. I am loving it so far! There are a lot of challenges, but always something new to push me.

What inspires you?

My biggest inspiration is to have my family be proud, have the respect of the community, and to be proud of what I am doing with a good reputation.

What is your idea of a Modern Woman?

Self-esteem and self-confidence; the ability to make educated choices for herself. Owning our decisions; woman can do anything, but making the right choices of what we SHOULD do is what makes a modern woman.

What tips can you give to aspiring women entrepreneurs?

Don’t be afraid to try something new, don't let fear of the unknown stop you from trying. The worst that can happen is failure and it may make you better for it. Mistakes are OKAY. Look at what other people are doing, take the positives and walk by the negatives. Listen, take advice, and learn to delegate to people with better skills.

What is one piece of advice you would give yourself looking back?

Sometimes your original “dream” turns out much differently than what you envisioned and that's OK!  Don't be afraid of change, accept the journey. Don’t waste energy worrying about what “might” happen. When you see something at winners BUY IT :).

What is in the future for Midwest Laser?

I see a growth in the services we are currently providing, and expanding our clientele. There is lots of potential for improvement- always. We are a leader as a clinic and we want to continue to be that in our industry.

What would we find you doing in your free time?

Full time taxi driver to my children, and entertaining family and friends. If I am not at the clinic- I am always busy with family and friends.

Who is someone that you find is a role model for women in business?

I didn’t have a mentor on this path, I have been creating a path on my own, and I am hoping I can provide that mentorship for other woman in the industry going forward.

Do you feel a strong sense of community among business woman and female entrepreneurs in Saskatoon and in Saskatchewan?

I am starting to to feel that there is a network out there, I am new to this world but I feel very strongly about connecting and supporting the community. In order to network and lift Midwest up as a business we understand that it is crucial to support our own community, charities, and events in Saskatoon. It’s so important to give back.

 

Located at #6-701 2nd Ave North Saskatoon

Serving Saskatoon-Regina-Edmonton

1-800-463-8700

Check out Midwest Laser Centre as a GOLD Sponsor of the Modern Woman Show on April 16th & 17th at Prairieland Park. They will be onsite with their technicians giving information about their services and providing demonstrations!

Interview by Mandi Brown

 

LIA REESE CANADA presents Gretchen Christine Rossi

Designer & Creative Director Gretchen Christine Rossi

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"Gretchen Christine was born to design."

Gretchen Christine Rossi is the Creative Director for The Gretchen Christine Collection. Ever since debuting her first handbag line, Gretchen Christine has steadily grown the company to be a well-respected and highly sought after fashion and beauty brand. With fans and customers in more than 144 countries, the companies’ extreme attention to detail, the quality craftsmanship, forward thinking colorways, yet simple and classic designs make Gretchen Christine handbags extremely desirable. Gretchen was born into a designer family legacy, Gretchen’s father Scott Forward, is a hugely successful designer and engineer who instilled in Gretchen a passion for colors, textures and designs at a very early age.

After obtaining her BA from Baylor University in Texas, her love of design, lead her to a very lucrative career in Real Estate and Interior Design. Her accomplishments by 2008 landed in her a very exclusive group of agents. Gretchen was recognized by Coldwell Banker International for being in the top 7% of the world for sales volume and interior design installations. In 2009 Gretchen decided to follow her dreams and make a transition into accessories and fashion. Gretchen Christine debuted her first handbag designs, The Gretchen Christine Collection during New York Fashion week in 2009 working very closely with David Manning and his Style360 Company to huge success.

In June of 2008 Gretchen’s desires to create and perform where noticed by Hollywood producers who approached her about joining the wildly popular NBC/Bravo Television series, "The Real Housewives of Orange County." Gretchen embraced the offer as a business opportunity, she saw the show as a way to showcase her designs to the masses. Gretchen’s presence and popularity had been a consistent factor with-in the TV series over 6 seasons. Now entering its 11th season, the show is a huge international success recently celebrating more than 120th episodes being aired in just over 160 countries.

Being owned and syndicated by NBC Universal, it has become a billion-dollar franchise for the network. Gretchen immediately became one of the shows break out stars. With adoring fans all over the world, the show has been seen by over 400 million people, from the UK to Australia, Canada, Israel, South Africa, Dubai, Asia and Mexico. Gretchen now has more than 675,000 twitter followers, she has 660,000 fans on Facebook and another 466,000 on Instagram.

In 2010 Gretchen launched "Gretchen Christine Cosmetics", Gretchen’s name sake cosmetics line has almost 300 sku’s and is a staple among top salons and make-up artists. In 2011 Gretchen launched Gretchen Christine Swim wear into retail. An exclusive deal with Swim Spot retail stores, Gretchen Christine Swim was completely sold out around the country in less than 7 days.

Gretchen’s desire to design and create show no signs of slowing down as she is prepping to launch several other categories with in the Gretchen Christine collection by the summer of 2016. In addition, Gretchen Christine Rossi was named in the top 30 on Twitters 2015 top 100 Entrepreneurs to watch.

Learn more about Gretchen and her journey as an entrepreneur on Sunday April 17th at 2:00 p.m. at the Modern Woman Show & Expo held at Prairieland Park, Saskatoon. Your general admission of $10 gets you in to watch her and take in the tradeshow for the day! Don't MISS out on $20 VIP Tickets available March 1st at www.modernwomansaskatoon.com - Get a reserved seat and the opportunity to meet her with access to the tradeshow!

I am a Modern Woman: Le Lash Lash & Makeup Boutique

Melissa Wyant- Taylor

Owner of Le Lash Lash & Makeup Boutique

                                                                                                                                                          Photo courtesy of deMo Photography

Tell us about your business?

Le Lash is a boutique full of luxury beauty products for any kind of woman! We offer lash extension services, makeup services, and brow services. We believe in having the best quality training, and hold the highest standards with all safety and sanitary procedures.

How did you get started?

I decided to start Le Lash after 8 years in the industry, I felt Saskatoon needed a luxury boutique for woman to have these services done. Saskatoon is a growing city and community, and women needed high quality services, alongside high quality products for their lash, brow, and makeup needs. We needed a place where women could escape, relax, and be pampered. We want all women to feel comfortable in Le Lash!

What inspires you?

Many things! Mostly successful female entrepreneurs. I love seeing women work together, and empower one another.

What is your idea of a Modern Woman?

A woman who is strong, proud to be her own person, and not afraid to stand up for what's right.

What tips can you give to aspiring women entrepreneurs?

Don't be afraid to follow your dreams, they may seem far away, but you can do anything you want to. Don't give up... Struggle and hurdles are all a part of getting where you are supposed to end up.

What is one piece of advice you would give yourself looking back?

Not to be afraid of doing things alone, and to take advice from other successful entrepreneurs! They have usually lived it, and know there stuff!

What is in the future for Le Lash?

I can't spill the beans yet, but we have some very exciting things coming for Le Lash!

What would we find you doing in your free time?

Spending as much time with my daughter and family as possible.

Who is someone that you find is a role model for women in business?

I think we can view all positive women in business who portray self worth and inner beauty as role models.

Do you think having a mentor is valuable both while you're starting out and even after you are more experienced?

Absolutely. A mentor is a huge part of owning a business. It's not always easy, but having someone to help you through is a very valuable thing.

Le Lash Lash & Makeup Boutique can be found at 245 3rd Ave South, Saskatoon 1-306-933-5274

Appointments can be made online @ www.lelash.ca

Be sure to watch them in action at Modern Woman Show & Expo on April 16th & 17th at Prairieland Park

 

Interview by Mandi Brown

 

FALL/WINTER MAKEUP TRENDS 2015

Oh the weather outside is frightful... but makeup is always delightful! Am I right? Of course I am ... just ask my husband. Ha.
From bold lips to crazy liners, NYFW (New York Fashion Week for those who aren't a fan of anograms...) showed some beautiful, basic trends this past fall and some that were, well... a bit more "outside the box" for the everyday makeup enthusiast. Because trends can seem appealing but often consumers don't know where to start, I asked a few of my fellow Saskatoon-based make-up artists to share their product recommendations in each category. These ladies know their stuff, and like me, are not strangers to testing new products! Helping me with our top "Pro Picks" for consumer products are: Modern Woman exhibitor Melissa Wyant-Taylor for Le Lash Lash & Makeup Boutique; Holly Decker of Holly Decker Makeup Artistry, sponsor for Modern Woman's annual fashion show; and one of Saskatoon's most popular makeup artists, Lisa Hallam of Lisa Hallam Makeup Artistry.
Now, hold on to your hats because you get the thrill of reading my tips, tricks and real talk about what is happening on people's faces this season...

 

The Classic Red Lip

Be still my heart, from the time I started wearing makeup I have loved this look. Imagine, little Katie rocking her Gwen Stefani lip in Grade 8. Ok, I totally looked more like Courtney Love due to my lack of skills, but this was a real thing and it happened. Sigh. The red lip is a trend that never seems to go out of style and we saw it all over the runway this year with designers like Dolce & Gabbana and Carolina Herrera.
As an adult, I still love rocking a red lip and I think it looks good on almost everyone provided it is
A) Precisely applied and
B) The right shade for you.
Maybe you have a fav red and you've got it cased, but if you are one of the many women who just aren't sure - a professional makeup artist or a seasoned makeup retailer can help you assess your undertones and help pick the perfect shade for you. Having a lip liner to accompany your perfect red lip can help achieve that precise look, as well as having a good lip brush. If you prefer a more natural, flushed look you can dab your lipstick on lightly, blot with a tissue and finish with a nice balm or gloss. No matter the red or how it's applied, just be sure to stay inside the lines and take an occasional peep in the mirror so you don't end up looking like a hot mess. My personal advice is to avoid a heavy eye look when wearing a bold lip of any kind (think of that woman with the huge dangly earrings & a big necklace at the same time...) and let one facial feature be the star of the show.

PRO PICKS
Katie: Kevyn Aucoin "Everlasting" $34, Le Lash Lash & Makeup Boutique
Melissa: Ellis Fass "L401 Hot Lip" $40, Le Lash Lash & Makeup Boutique
Holly: MAC "Ruby Woo" $20; MAC Cosmetics
Lisa: MAC "Russian Red" $20; MAC Cosmetics

 

The Flushed Cheek

Ok, we are not allowed to discuss religion on this blog so ... OMG!!! PRAISE ** insert deity of choice here** THE SIMPLE, PRETTY CHEEK IS BACK!!! Did it ever really leave? Not in my world. But in a sea of heavily contoured, sculpted, highlighted, strobed (pick your poison) reality tv stars and YouTube sensations, the world has forgotten what looks truly natural and beautiful on a face. To me, that is a healthy, flushed cheek. This is easy people! Take a shade of blush that mimics what you look like when you are naturally flushed and lightly apply it to the apples of your cheeks with a nice big, fluffy brush. Voila - you're gorgeous!

PRO PICKS
Katie: NARS "Orgasm" $37; Sephora
Melissa: Kevyn Aucoin "Natura" $45; Le Lash Lash & Makeup Boutique
Holly: Benefit Cheek Stain $30; Sephora
Lisa: Make Up Forever "#401" cream blush $26; www.makeupforever.com

 

Graphic Liner

This one was ALL over the runways, but for a regular person it's pretty damn weird to me. This is essentially an oddly placed liner that often comes across like Pop Art or something that is supposed to be some sort of "fashionable" prison tat. But hey, Orange is the New Black right? There are no rules with this - pretty much take a fine detail brush and a gel liner, or easier still - a liquid liner and go to town. Maybe in your crease, maybe on just the inner or outer corners of your eyes... maybe draw a picture of your cat on your temple... whatever floats your boat. I really, truly recommend taking it easy with this one - I predict this to be a "what was I thinking??" iPhone snap the average consumer can look forward to making fun of themselves for in the future.

 

Dark Moody Lips


Wahoo! 90s Katie is swinging her grungy plaid shirt around with joy! 90s have been emerging on the runways for a few seasons now and this one is no different. Black lips were all over the place, showing up on models for Giorgio Armani, Marc Jacobs and Tibi... BUT, black isn't maybe the most wearable colour for the average person. Try a deep oxblood red, a dark purple or a rich wine colour and apply it precisely to avoid looking like Marilyn Manson or that girl from The Craft. Crank up some Pearl Jam and you're ready to rock!

PRO PICKS

Katie: MAC Cyber $20, MAC Cosmetics
Melissa: Kevyn Aucoin "Blood Roses" $35; Le Lash Lash & Makeup Boutique
Holly: MAC "Sin" $20; MAC Cosmetics
Lisa: MAC "Diva"$20; MAC Cosmetics

 

Fresh Skin

Skin that looks like skin. What a concept! Seriously though, fresh healthy skin starts from within - lots of water, a healthy diet and limited sun exposure. Sometimes though, this just doesn't cut it and we need a little help from the cosmetics department. The mistake people often make is assuming you NEED a powder to set your foundation, or that you need lots of it. A light dusting in the T-zone is sometimes all you need, if any. The other thing people don't realize is that you don't HAVE to use foundation all over your face! A properly matched foundation can be applied to just the areas on your face that need a little extra help and let your natural, beautiful skin show everywhere else. One last thing - don't use a heavier coverage than you need, and don't use too much product regardless of formula. It shouldn't look like you have foundation on. "Wow, your cakey face looks amazing today!"... Said nobody, ever. A good makeup brush or a damp beauty blender can help control your application and give a beautiful finish.

PRO PICKS

Katie: FACE Atelier Ultra Skin Foundation $50, www.faceatelier.com
Melissa: Ellis Faas Foundation $105; Le Lash Lash & Makeup Boutique
Holly: The Beauty Blender $28; Holly Decker Makeup Artistry
Lisa: MAC Face & Body Foundation $43; MAC Cosmetics

 

Metallics

Sparkles, sequins, gems, shimmers and all things reflective made enough appearances on the runways to merit a mention. As a consumer, please don't go around gluing sequins to your eyes. Just don't do it... you can thank me later when you don't look like a dumbass. However there are some fun ways to add a little metal to your life. The first is to go raid your boyfriend's "CD book" from 2004. If that is unsatisfactory, which I assume it will be, then you can get some cream shadow with a metallic or shimmery finish to play around with. Use these lightly on your lids or a try a fun metallic eyeliner to use on your upper or lower lash line for a night out. I personally love the look of a clean eye with a bit of bronze on the lid, especially with a classic red lip.

PRO PICKS

Katie: MAC Prolongwear Paint Pot "Indianwood" $26, MAC Cosmetics
Melissa: Ellis Faas Lights "E303" $48; Le Lash Lash & Makeup Boutique
Lisa: Laura Mercier Caviar Stick "Copper" $34; Sephora

 

The Smoky Eye

Last, but not least - the smoky eye. I knew you were waiting for it... But! Throw away the idea of the 10-step process that you've seen a million times on YouTube. That is not what I'm talking about. Let's talk about a smoky eye that is clean, simple and sexy. Matte neutral shadows and a kohl pencil is all you need - and not even necessarily both, or even black for that matter. Use brown or grey shadows to lightly darken the area around the eye, then take a kohl pencil in brown, grey or black around the lash line and smudge it out. You can change this up any way you like it! Just pencil, just shadow, whatever! Play with using shadows as your eyeliner - this is something I do frequently for myself and my clients. However you choose to do it, make it soft, sultry, and a bit messy without all the over-the-top shimmery lids and cut creases. If you insist, pop the tiniest bit of highlight shadow in the very inner corner of your eye. Above all - blend, blend, blend!!! The best smoky eyes are blended to perfection. When you think you've blended enough, just blend a little more. Kapeesh?

PRO PICKS

Katie: Urban Decay Naked BASICS #1 $34, Sephora
Melissa: MAC brush #217 $29.50; MAC Cosmetics
Holly: MAC brush #219 $30; MAC Cosmetics
Lisa: MAC Kohl Pencil "Smolder" $16.50; MAC Cosmetics

 

Well there you have it. Hopefully you are inspired to try some new products and looks!

Special thanks to all my pro makeup pals that contributed with their product picks and helped you spend your hard earned money on more cosmetics that you most certainly, absolutely, positively, 100% need. We are all happy to help with any questions you may have, and we are available for all types of makeup bookings!

Katie

Katie Martin - Katie Martin Makeup Artistry & Esthetics
Email: katie.martin@live.ca Ph:(306)280-4848

Melissa Wyant - Le Lash Lash & Makeup Boutique
Email: info@lelash.ca Ph:(306) 933-5274

Holly Decker - Holly Decker Makeup Artistry
Email: hollydeckermakeupartist@gmail.com Ph:(306) 716-8287

Lisa Hallam - Lisa Hallam Makeup Artistry
Email: info@lisahallam.ca Ph:(306) 665-5537